ValarieBot
An AI-assisted e-commerce product led as Product Manager and UI/UX Lead across a 35-member team.
My contribution
Deliverables
Watch the demo
ValarieBot working prototype walkthrough
Product demo
Overview
ValarieBot is an AI shopping assistant built to reduce cart abandonment. I led it as Product Manager and UI/UX Lead with a 35-member team, and it won the bootcamp presentation.
The whole thing was done in 4 days, from problem to working prototype and pitch.
Problem
People add items to cart and leave. They get stuck on doubts — size, price, fit, trust — and there is nobody to ask at that exact moment.
Stores answer with more pages and more discounts. Neither answers the shopper's question.
Users
Online shoppers who hesitate at checkout, and the merchants losing sales when that happens.
Research
We looked at where people drop off and why. The pattern was simple: the drop-off is a decision problem, not a traffic problem.
My thought process
First I wrote down the one job of the product: answer the shopper's last question before they leave.
Then I cut everything that did not serve that job. No product feed, no loyalty system, no dashboard in v1.
I mapped the moment of doubt as a flow: cart → hesitation → question → answer → checkout. Every screen had to sit on that line.
I put the decisions in a PRD so 35 people could work in parallel without asking me the same thing twice.
Design
I designed the wireframes and the high-fidelity prototype in Figma. It was my first time ever opening Figma.
I learned it while building: frames, components, auto layout, then linking screens into a clickable flow. Four days later it was a prototype people could actually click through.
Slide deck
I designed the 12-slide pitch deck myself — problem, user, product, prototype walkthrough, and why it matters to a merchant.
Team
Coordinated a 35-member team across research, design and presentation. Clear written decisions kept everyone pointed at the same MVP.
Timeframe
4 days: research and framing, PRD, wireframes and prototype, then deck and pitch.
Tools
Figma for wireframes and prototype, Google Docs for the PRD, slides for the pitch deck.
Outcome
Bootcamp Presentation Winner. Delivered a PRD, Figma wireframes, a clickable high-fidelity prototype, user flows and a 12-slide pitch deck.
Lessons Learned
You do not need to know a tool to ship with it. I opened Figma for the first time and still delivered a working prototype in 4 days.
With a large team, written decisions are the product's real infrastructure.
Narrowing the product to one moment made it easier to build and easier to explain.