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AI × E-commerce

ValarieBot

Bootcamp Presentation Winner

An AI-assisted e-commerce product led as Product Manager and UI/UX Lead across a 35-member team.

AIE-commerceFigmaTeam Leadership
RoleProduct Manager · UI/UX Lead
CategoryAI × E-commerce
Team35 members
ResultBootcamp Presentation Winner
Timeframe4 days

My contribution

User ResearchPRDProduct StrategyFeature PrioritizationUser FlowsWireframesUX/UIHigh-Fidelity PrototypeSlide Deck DesignTeam CoordinationProduct Presentation

Deliverables

PRDFigma WireframesFigma PrototypeUser Flows12-Slide Pitch Deck

Watch the demo

ValarieBot working prototype walkthrough

Product demo

01

Overview

ValarieBot is an AI shopping assistant built to reduce cart abandonment. I led it as Product Manager and UI/UX Lead with a 35-member team, and it won the bootcamp presentation.

The whole thing was done in 4 days, from problem to working prototype and pitch.

02

Problem

People add items to cart and leave. They get stuck on doubts — size, price, fit, trust — and there is nobody to ask at that exact moment.

Stores answer with more pages and more discounts. Neither answers the shopper's question.

03

Users

Online shoppers who hesitate at checkout, and the merchants losing sales when that happens.

04

Research

We looked at where people drop off and why. The pattern was simple: the drop-off is a decision problem, not a traffic problem.

05

My thought process

First I wrote down the one job of the product: answer the shopper's last question before they leave.

Then I cut everything that did not serve that job. No product feed, no loyalty system, no dashboard in v1.

I mapped the moment of doubt as a flow: cart → hesitation → question → answer → checkout. Every screen had to sit on that line.

I put the decisions in a PRD so 35 people could work in parallel without asking me the same thing twice.

06

Design

I designed the wireframes and the high-fidelity prototype in Figma. It was my first time ever opening Figma.

I learned it while building: frames, components, auto layout, then linking screens into a clickable flow. Four days later it was a prototype people could actually click through.

07

Slide deck

I designed the 12-slide pitch deck myself — problem, user, product, prototype walkthrough, and why it matters to a merchant.

08

Team

Coordinated a 35-member team across research, design and presentation. Clear written decisions kept everyone pointed at the same MVP.

09

Timeframe

4 days: research and framing, PRD, wireframes and prototype, then deck and pitch.

10

Tools

Figma for wireframes and prototype, Google Docs for the PRD, slides for the pitch deck.

11

Outcome

Bootcamp Presentation Winner. Delivered a PRD, Figma wireframes, a clickable high-fidelity prototype, user flows and a 12-slide pitch deck.

12

Lessons Learned

You do not need to know a tool to ship with it. I opened Figma for the first time and still delivered a working prototype in 4 days.

With a large team, written decisions are the product's real infrastructure.

Narrowing the product to one moment made it easier to build and easier to explain.