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EdTech × Learning Games

MathPlay

4th Place

A maths learning game for children that starts from one question: why does a child decide they hate maths?

Vision

Make maths feel like play, not like a test.

EdTechKidsGame DesignFigma
RoleProduct Manager · UI/UX Designer
CategoryEdTech × Learning Games
EventEmergent × Product Space 2025
Result4th Place
TimeframeOngoing
Built withEmergent · Figma · Generative AI

My contribution

Slide Deck DesignProblem ResearchProduct DefinitionUX/UIPrototypeUser Testing

Deliverables

Problem researchUser flowsPrototypeSlide deck
01

Overview

MathPlay is a maths learning game for children. I used to think building a product meant having a great idea. MathPlay taught me I was wrong.

I thought the hard part would be designing the game. It wasn't. The hard part was understanding why children struggle with maths in the first place.

02

The Question That Changed It

I stopped asking: how do I make a maths game?

I started asking: why does a child decide they hate maths?

That changed everything. I started looking at the problem from the child's side.

03

Problem

Is the lesson too difficult? Is it boring? Does the child get feedback quickly enough?

Does making a mistake feel embarrassing? Does the experience feel like school or like play?

Those questions showed me something: sometimes users don't need a better version of the product. They need a completely different experience.

04

Users

Children learning maths, and the parents and teachers around them.

05

Thought Process

Start from the feeling, not the feature. If maths feels embarrassing, no amount of extra levels fixes it.

Fast feedback beats long lessons. A child needs to know quickly that they are doing fine.

Mistakes should feel safe. Getting something wrong is part of play, not a punishment.

06

Design

Short play sessions, quick wins, friendly rewards and a look that feels like a game rather than a worksheet.

I designed the flows and the prototype, then tested them and changed what didn't work.

07

Outcome

MathPlay placed 4th at Emergent × Product Space 2025.

The prototype is live to watch, and I'm still building it.

08

Lessons Learned

Don't fall in love with your solution. Fall in love with understanding the problem.

The better you understand the problem, the less you have to guess about what to build.

One user. One test. One iteration at a time.