Nurri AI

I joined Nurri in June 2025 because I believed in the vision. At the time, Nurri was still at the idea stage, so I got involved early rather than coming in after the product had already been built.

I was involved in early discussions around the product, market research, understanding the target audience and making decisions about how we wanted Nurri to grow and be presented.

As the product moved into production, my focus gradually shifted towards product marketing and launch preparation. I worked on how we would communicate Nurri to people, what content we should create, how we would build the brand online and how we could get the product ready for launch.

Since I joined very early, I was part of conversations around product ideas and direction, market research, understanding the target audience, looking at user needs and problems, discussing how Nurri could stand out and thinking about how the product should be communicated.

Being involved at this stage helped me understand the product beyond just its marketing.

As we got closer to production, I started working more closely on the marketing side.

I helped with product positioning, content ideas and messaging, content pillars, pre-launch planning, campaign ideas, social media strategy and launch communication.

My goal was to make sure that what we were building could be clearly explained to the people we wanted to reach.

I also helped coordinate the testers as we got closer to launch. I communicated with testers, followed up with them during testing and collected their feedback on the product.

I helped make sure testers knew what they needed to test, feedback was collected, issues and observations were documented, relevant feedback was passed back to the team and testers stayed engaged during the testing period.

This gave me practical experience working between the product, users and the team preparing for launch.

I planned and managed Nurri's social media content across platforms including Instagram, TikTok and Facebook. I worked on the content from the initial idea through to the final post.

This included creating content calendars, coming up with content ideas, planning educational posts, creating promotional content, designing carousels and graphics, planning short-form video content, managing the different social channels and keeping the content consistent with the brand.

I wasn't just focused on making the pages look active. I thought about what we wanted people to understand about Nurri and why they should care.

AI became a big part of how I worked. I used ChatGPT, Canva and Google Flow alongside my normal creative process to develop content and marketing materials.

For example, I would start with a marketing idea, develop the concept, write and refine prompts, generate visual or video ideas, then bring everything together and refine the final asset.

My workflow: Idea → Research → Prompt → Generate → Edit → Final content.

I became comfortable with prompt engineering, using detailed prompts to get better results from AI tools for visual concepts, videos and other marketing assets. I still made the creative decisions myself — AI simply helped me explore ideas and produce content faster.

Working on Nurri from the early idea stage gave me a chance to see how different parts of building a product connect. I got to work across ideation, research, product, testing, feedback, marketing and launch preparation.

It taught me that product marketing isn't just about creating content. You need to understand what you're building, who you're building it for, what they need and how to communicate the value clearly.

I left Nurri in September 2026 after the production timeline was pushed. At the same time, I had taken on a full-time opportunity that required my attention, so I decided to step away from the volunteer role.

I left after contributing through the production and launch-preparation stage, with the marketing and social media work I had built ready for the next stage of the product.