Sustainability × UX
EcoScan
Bootcamp Presentation Winner
A sustainability product concept helping consumers make more informed, lower-impact choices.
SustainabilityUX ResearchInformation Architecture
RoleUI/UX Designer
CategorySustainability × UX
ResultBootcamp Presentation Winner
Tools I used
My contribution
User ResearchConsumer Behavior ResearchUser FlowsInformation ArchitectureUI DesignUX DesignProduct ConceptPitch Deck
01
Overview
EcoScan is a sustainability product concept designed to support lower-impact consumer choices. It won the bootcamp presentation.
02
Problem
Sustainability information reaches people too late and in a form they cannot act on.
03
Users
Everyday consumers who want to choose better without extra effort.
04
Research
User and consumer behaviour research into how choices are actually made.
05
Design
Information architecture, user flows, and UI/UX design of the concept.
06
Outcome
Bootcamp Presentation Winner, delivered with a pitch deck.
07
Lessons Learned
Behaviour change needs information at the decision moment, not after it.